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About Lin Finserve.

At LIN FINSERVE, we empower individuals, entrepreneurs, and businesses with financial solutions that simplify decision-making and unlock opportunities for growth. Our team is dedicated to building long-term partnerships and delivering practical, transparent, and growth-focused services for your success.

Why Lin Finserve are Trusted

icon Registered Financial Consultancy Firm
icon 100% Transparency – No Hidden Charges
icon Expert Advisory for All Loan Categories
icon Complete Support – From Application to Disbursal

Trusted by 10000+ companies across India

CEO

CEO of Lin Finserve

Mr. M J Clarance Nadar, CEO of Lin Finserve and Chairman of the MSME Promotion Council of India (Tamil Nadu), is a third-generation entrepreneur with over 35 years in public life. Holding three undergraduate degrees, he blends academic excellence with practical business acumen. For the past 15 years, he has been a trusted authority in loan facilitation and government liaison, enabling seamless execution of complex projects.

His leadership has built a strong professional team across banking, real estate, and contracting, known for transparency and result-driven delivery. With proven success in large-scale infrastructure projects, including Chennai Metro Rail land leasing, and a wide national network, he continues to drive growth, forge strategic partnerships, and create opportunities across India.

Beyond Lending, Building Futures

At Lin Finserve, we go beyond traditional lending. As a trusted financial consultant and solutions partner, we empower individuals, entrepreneurs, and businesses with end-to-end financial services that simplify decision-making, unlock opportunities, and drive sustainable growth. With a blend of global best practices and local expertise, we deliver practical, transparent, and growth-focused solutions backed by the corporate strength of the Lin Group of Companies. To empower individuals and businesses with trusted financial solutions that create lasting success.To be recognized as the most reliable financial partner by simplifying finance and delivering growth

2014

Lexend founded.

50

Hardworking Employees.

100k

Office aroundPan India

100k

Happy clients

Lin Finserve’s Balance Formula

Guidance and Growth in perfect balance — the foundation of trust.

Guidance
Growth

Advisory Voices of Experience

C. Mohan

C. MOHAN

General Manager – Finance

I am a senior finance professional with over three decades of industry experience across various areas of finance and accounts. I have earlier served as Associate Vice President in one of the very good Textile Mills in South India and one of the large integrated Textile Mills that span across the entire textile value chain from ginning to garments. I have over 35 years of experience in the Finance Department and have held various leadership roles. I was part of the leadership team that helped the company achieve a turnover of ₹1700 Crores.

R. Sivasubramanian

R. SIVASUBRAMANIAN

General Manager – Loans

I am a senior finance professional with over three decades of banking experience across branches and regional offices. I earlier served as Assistant General Manager in one of the largest banks. I have over 36 years of experience in Project Loans and have held various leadership roles.

Jeevarathinam

JEEVARATHINAM

Senior Chartered Accountant

Jeevarathinam Consulting Services is a trusted financial and business advisory firm, dedicated to supporting entrepreneurs, MSMEs, and corporations across India. With expertise in financial planning, taxation, and project advisory, we help businesses grow with confidence. Our founder is a Cost Accountant and CMA All India Rank Holder, bringing deep knowledge and experience to deliver accurate, reliable, and innovative solutions.

Karthik Renga

KARTHIK RENGA

Chartered Accountant

A qualified Chartered Accountant with 6 years of experience in Finance, Accounting, Budgeting, Income Tax, GST, Company Law, FEMA, and related fields. Extensive experience in Income Tax assistance, litigation, and arbitration, with hands-on expertise in GST assistance, litigation, and arbitration. Strong background in Auditing, Accounting Standards, and Internal Audit of listed manufacturing companies. Successfully led the Finance Department of a pharmaceutical manufacturing company and possesses expert knowledge of financial instruments.

Explore Our MSME Services

Start. Fund. Scale. Protect. Automate. Win.

A complete ecosystem to support MSMEs with funding, compliance, setup, digital growth, and automation.

Financing Solutions

  • Tailored loans for MSMEs, corporates & individuals
  • Quick, flexible, and growth-focused credit support

Corporate & Institutional Loans

  • Customized lending for large corporates & institutions
  • Project finance, expansion capital & structured funding

Liaisoning Support

  • Strong network with banks, institutions & regulators
  • Strategic partnerships to accelerate client growth

How we got here

2019 – Establishment
Initiated operations as MSME loan consultants, facilitating financing up to ₹50 crores per client.
2020 – Institutional Lending Expansion
Strengthened portfolio by structuring and delivering corporate and institutional loan solutions.
2022 – Liaison & Strategic Relationships
Enhanced market positioning through strong collaborations with leading banks and financial institutions.
2024 – Corporate Loan Portfolio Growth
Achieved significant mandates in large-ticket loans, consolidating expertise in corporate finance.
2025 – Digital Transformation
Introduced a technology-driven finance platform integrating advisory, processing, and client servicing.
2026 – NBFC Launch (Future Goal)
Launching operations as a Non-Banking Financial Company (NBFC), enabling direct lending capabilities and strengthening our presence in the financial ecosystem

Frequently asked questions!